ChernyaevaKseniaO.Country: RussiaCompany: Saratov State Technical University named after Gagarin Yu. A., 410054, Saratov, Politekhnicheskaya str., 77E-mail: chernjaevaksenia@mail.ru Author's articles Глобализация, потребление, виртуализация как культурные контексты идентичности The Representation of Professional Groups and Dynasties in the Soviet Media (By the Publications of the Newspaper “Izvestia”, 1965–1980)