бренд

Political Technology of Region Branding as a Possibility of Forming Its Positive Image and Increasing Investment Attractiveness

The paper discusses issues of the Russian Federation regions branding on the example of the Saratov Region. Regional executive authorities’ actions on the official symbols introduction and creation of territory brand, as well as development of investors informational support system through the Investment Portal of the Saratov Region in order to create regional positive image are analyzed. The practicability of the Saratov Region branding at the current stage of economic development is identified and justified.

Социальный портрет потребителя региональных брендов

В статье представлены результаты авторского исследования потребительского поведения населения региона, проведен анализ отношения жителей региона к марочным товарам Пензенской области, выделена и охарактеризована группа наиболее лояльных
потребителей региональных брендов.