fluid modernity

The double-nature of uncertainty and risk phenomena under cross-cultural communication

The article studies the phenomena of uncertainty and risk, namely their double-nature. It is shown that uncertainty and risk are inherent in people’s life cycles. Their importance grows at present due to the abundance of information and digitalization. Special attention is paid to the various points of view on this problem and its characteristics. Moreover, uncertainty is one of the cultural categories in terms of cultural types. In this respect uncertainty and risk acquire special importance in the course of cross cultural communication.