globalism

The article deals with sociocultural context of multilinguism. The various aspects of this phenomenon functioning are presented from the point of view of many investigation paradigms. It is stressed, that multilinguism is reflected in global social reality discourses. In this connection, the main function of multilinguism is to provide effective social communication in polycultural world.

The author’s position on a problem of interaction of traditions and innovations and their influence on society governance is presented in the article. The system of traditional values is considered as the popular and effective tool of policy. The author investigates importanceand place of tradition in the situation of globalization process and confrontation of different centers of force.