The article considers the phenomenon of linguistic turn in the humanities, sociology in particular. The natural causes of this phenomenon generation from the point of view of various methodological approaches – symbolic interactionism, discourse theory, communication acts theory are presented. The formation of the new fi eld of theoretical sociology – linguosociology and it succession with sociology and sociolinguistics are substantiated. In conclusion, it is shown, that linguosociology is a natural phase in the development of socio-humanitarian knowledge.