The article substantiates the author’s interpretation of labor mobility potential and the factors of its activation in line with the subjective mobility concept. Its empirical verification is carried out on the basis of the analysis of the mass survey data and in-depth interviews conducted by the author among the young people employed in the economy of Kursk region, and their comparison with the results of all-Russian and regional studies. The research reveals a relatively high potential for labor mobility of working youth, expressed in the readiness to change jobs in the near future.