публичная дипломатия

The article deals with topical issues of the implementation of China’s “soft power” policy in the Asia-Pacifi c region. The growing infl uence of China’s public diplomacy is demonstrated by the example of state programs of technological and economic development integrating tools of interaction with the governments of the Asia-Pacifi c states. The conclusion is made about the growing infl uence of China’s promotional policy to strengthen its diplomatic positions in the Asia-Pacifi c region in overcoming the negative consequences of the crisis associated with the COVID-19 pandemic.

Key interpretations of social and public diplomacy within political and scholarly discourses are considered in this article. The inference is made that both notions (i.e. social and public diplomacy) are often used interchangeably in scholarship that, in its turn, leads to inexpedient confusion over subjective and attribute features of the term while attempting to encompass answers to two main questions: who conducts diplomacy and how is it conducted?