VorobevVladimirP.Country: RussiaCity: PenzaCompany: Penza State University, Krasnaya str., 40, Penza, RussiaE-mail: GolubovskajaOlja@mail.ru Author's articles Социальный портрет потребителя региональных брендов The correlation of mythological, ideological and figurative-symbolic mechanisms of constructing state identity