Scientific section. Sociology

In this article the author considers influence of ideas of education on formatting of civil identity from the point of view of corporal, psychological and rational in the period of Modern times. The appeal to this period is caused by specifics of the era as at this particular time the foundation of modern European civil identity is laid. The special attention in work is paid to the structural characteristic of the European civil identity which predetermined further development of the phenomenon.

The article considers a substantive analysis of major planning strategies’ versions and austerity of resources in the organization of daily life of elderly couples, the article accents on the most important issues.

The article examines the role of Russian single-industry entities (the towns’), in which the innovative production necessary for national economy types of products, in innovative development of the country, it is argued that such non-diversified education can be a potential growth points for future development of the domestic economy.

The scientific tradition of A. de Tocqueville has been the subject matter of many studies. However, many Tocquevillian ideas have been misrepresented. This article tries to make some corrections over the essential part of Tocqueville’s democratic theory, which refers, in particular, to the issue of freedom and equality correlation. That goal is expected to be reached in context of defining and partially redefining the political-ideological portrait of de Tocqueville and, thus, through revealing some reservations in that regard.

This article analyzes the transformation of the social representations of the category «health» over the historical development of society. Using the concept of Western sociological naturalism, social Darwinism, Russian organisticheskoy school shows the relationship of the biological nature of human and social health of society. A sociological understanding of the value of health in everyday practices on the basis of structural-functional analysis, understanding sociology, phenomenological sociology, postmodernism, vitalist sociology and others.

This article presents characteristics of linguistic personality in the process of construction of social reality in cyberspace. Special attention is paid to such phenomena as «textcentricity» and «discourse practice», shown how linguistic styles and genres which are created in the process of virtual communication, construct social reality of cyberspace.

The article discusses the instability of the social system. Particular attention is paid to social causes system instability.

This article contains an overview of the historical and sociological institutional features of the first church and Sunday schools in Russia, carried out by drawing on the works of S. I. Miropol’skii, N. А. Lavrovskii, Y. V. Abramov. It describes the historical and social conditions of the emergence of church and Sunday schools in Russia.

The article shows labor migration forms and their transformation in the context of globalization processes. Special attention is paid to the question of «knowledge migration».

The article deals with the implementation and support of social advertising at both the federal and regional levels. Attention is drawn to the fact that social advertising is designed to change human mirovozzpenie, his behavior at the expense of acquired knowledge, advice, emotional message. The more social advertising – the better our society