Practices of entrepreneurship women’s in the region: Generational aspect

The article presents the results of the authors qualitative sociological study of the age specifi cs of the key components of women’s entrepreneurial activity. The focus of research interest is based on the identifi cation and analysis of the key factors of female entrepreneurial activity in terms of age in relation to Saratov region. The authors used the method of analytical induction (“method of typical cases”). The initial data were the transcripts of in-depth interviews with female residents of Saratov, aged from 30 to 70, having experience in doing business., The age characteristics of women’s entrepreneurial activity based on the analysis of qualitative research materials are characterized by using the example of women entrepreneurs in Saratov region. The motives of women’s entrepreneurial activity come down to the material factor to a greater extent. In the middle age group, freedom in decision-making, self-development, and the ability to help relatives were more often recorded. In the older age group, more emphasis was placed on forced entrepreneurship (professional burnout, low income, the opportunity to provide children with a better future). The social, legal, and economic conditions for women’s entrepreneurial activities in the region were analyzed.