PoptsovDmitriyA.Country: RussiaCompany: Ural Federal University named after the first President of Russia B. N. Yeltsin, 19 Mira street, Kirovsky district, Vtuzgorodok microdistrict, YekaterinburgE-mail: polden2020@yandex.ru Author's articles Image of a Political Leader in the Era of Digital Media Technologies: Features of Formation