everyday life

The article analyzes the process of transformation of the social sphere in Russia. The goals of the study are: the analysis of topical images in the process of everyday life new culture formation; the comparative analysis of everyday life culture images in connection with consumer society formation in comparison with the post-Soviet period social images. The purpose of the research is to characterize everyday life culture images transformation process on the basis of attracting and analyzing a number of modern investigations in the field of sociology.

In this article represented results of empiric research of risk in everyday life of Saratov youths. It was identified motives of risk preparation and detected factors, which affect on the risk`s attitude of respondents. It was such factors as respondent’s age, occupation and desire to risk and create riskful situation. It was allocated five groups of people: «hyper venturesome», «venturesome», «risky», «moderately risky» and «not risky». We showed features of every type of respondents and indicated their advantages and disadvantages.