myth

The article considers the place of figurative and symbolic cultural phenomena in the process of forming the state identity of modern Russian youth. These phenomena are considered from the point of view of the possibility of direct influence on the value consciousness by using the socio-psychological potential of “aesthetic information” (A. Mol). The correlation of the figurative and symbolic aspects of the formation of state identity with the mythological and ideological aspects of this process is shown.

The article deals with the question of the Internet memes role in the implementation of the memory policy. The authors propose their own concept of memes and introduce the concept of “meming”, fixing the process of creating memes. Historical memes are created for political purposes, contribute to the formation of historical memory and group identity. They can reflect the official state policy of the memory or oppose it. The meme is considered as a new form of myth information, reflecting the desire of a modern mass Internet user to consume entertainment content.