organically integrated advertising

Political and Seamlessly Integrated Advertising: Problems of Legal Regulation and Directions of Their Solution

The article deals with the problems of legislative regulation of political and organically integrated advertising, as well as the balance between political advertising, electoral campaigning, campaigning on referendum, and social advertising. It is concluded that there is a need for the adoption of a new law “On political advertising”, which extends the principles of integrity and reliability used for commercial advertising for political advertising, as well as fixes other restrictions for it acting for standard forms of advertising.