political communication

The networkization of the modern fi eld of public policy is studied in the paper. With the help of the information society theory and the image-role construct concept, the content of the image of the regional leader - the governor of the Nizhny Novgorod region G.S. Nikitin is analyzed in the research. A qualitative-quantitative type of content analysis was chosen as the main empirical method of research, and the information array of data was made up of news reports from the Website of the Nizhny Novgorod Region Government.

The article is devoted to the possibilities of crisis communications between the government and society in social networks. The authors are of the opinion that in modern research and political practices insufficient attention is paid to studying the potential of political communication in social networks in a crisis situation.

The publication analyzes the causes and the logic of transition, which is observed in the mass consciousness of society and elites, from the ideas of «communication» of political subjects, as a means of solving their specific political problems, to the idea of it as the final practical result of modern politics. Effects of that transition for the dynamics of political processes at various levels are predicted.

The article says that at our time has accelerated the processes of formation of public political communication. The author describes the difference between crowd and public; shows the role of crowdsourcing in this process.