LebedevaLyudmilaG.Country: RussiaCity: SamaraCompany: Samara State University of Economics, Str. The Soviet Army, 141, Samara, Samara region, 443090E-mail: ludleb@mail.ru Author's articles Social Responsibility in Russian Generation Social Consciousness Dynamics The role of mass media in the socialization of personality and generations (on the basis of sociological materials)