The employment of the rural population, providing a stable income and social guarantees, is one of the key factors determining social well-being in contemporary conditions. The article is focused on the comparison the social well-being of rural population with diverse employment. The empirical basis is the sociological survey of the rural population of Khakassia (2018). Industry workers feel the best of all. State employees (education, culture, healthcare) are experiencing some depression, although it is caused by age features.