имидж

Image characteristics of the subject of political process – municipal authority bodies of Russian million-plus cities: Social media analysis

This article considers formation of image of thirteen Russian million-plus cities in social media (not including federal cities – Moscow and St. Petersburg). Based on the content analysis of messages posted on the offi cial accounts of local authorities of million-plus cities on the VKontakte social network for the period from September 1 to December 1, 2021, the authors determined the main image characteristics broadcast through offi cial social media accounts.

Political Technology of Region Branding as a Possibility of Forming Its Positive Image and Increasing Investment Attractiveness

The paper discusses issues of the Russian Federation regions branding on the example of the Saratov Region. Regional executive authorities’ actions on the official symbols introduction and creation of territory brand, as well as development of investors informational support system through the Investment Portal of the Saratov Region in order to create regional positive image are analyzed. The practicability of the Saratov Region branding at the current stage of economic development is identified and justified.

Types of Image of Russian Women-Parliamentarians under Conditions of Crisis

The types of images of Russian women parliamentarians in the context of the crisis of 2013–2017 are investigated. The author’s definition of the image of women parliamentarians is given. It is noticed that in historical conditions connected with the crisis in Ukraine, through the media channels, the images of women parliamentarians who defend the state position of the Russian Federation on issues of national interests are remembered. Two “crisis” types of image of women parliamentarians are defined: “statist” and “fighter for the orderliness”.

“Branding of Territories”: to a Question of Theoretical and Methodological Aspects of Definition of Concept

In article the questions of the theoretical and methodological concept "branding of territories", as important component of a state policy of modern Russian society are raised.

Имидж президента США Джеральда Форда в советской прессе (на примере газеты "Правда")

В статье рассматривается технология создания советской газетой имиджа президента США Джеральда Форда. Примеры публикаций, приведенные в хронологическом порядке, позволяют проследить динамику образа 38-го президента Соединенных Штатов.

Понятие "имидж территории" в современной науке и практике

В последние годы со стороны научного сообщества и практиков заметно возрос интерес к имиджу территории как одному из факторов ее конкурентоспособности и устойчивого развития.
Судить об этом можно как по числу появившихся публикаций, так и по шагам, предпринимаемым органами власти по формированию позитивного имиджа регионов и страны в целом. Целью данной статьи является рассмотрение базовых понятий и структуры
имиджа территории, а также системы его формирования.