innovations

The article is devoted to the disclosure of certain aspects of the use of documentary movie as a tool to promote political ideas in modern conditions of development of information and network communications. We consider the classical and innovative techniques, methods and forms of attracting the audience’s attention to documentaries; methods of distribution, advertising, promotion of documentary films; mechanisms that enhance the propaganda effect of movies. A strong accent is made on the contemporary documentaries spectacularity as a key factor of propaganda influence.

The concepts of social communications and managerial culture paradigm are researched in the article. It interprets theoretical context of interdependence between social communications’ development and managerial culture in modern organization. It gives proof that it is necessary to form new innovational managerial culture in conditions of uncertainty and dynamic of cultural area development. 

The article examines the role of Russian single-industry entities (the towns’), in which the innovative production necessary for national economy types of products, in innovative development of the country, it is argued that such non-diversified education can be a potential growth points for future development of the domestic economy.