телевидение

The article considers the problems of mass media interaction with audience through the analysis of feedback mechanisms of television with teleconsumers presented in the Internet. The author analyses the relevance of television and Internet as information resources for Russian media consumers, characterizes the Internet-sources of opinion of the television audience, analyses the official pages of popular TV channels and spectator forums. 

The mass media play an important role in the socialization of the youth audience. It is especially important to study the media in the framework of interaction with the youth audience, since it is the youth that is the driving force of the future society. The research objectives are achieved through a theoretical analysis of the views of social scientists. The empirical basis of the article is the author’s research conducted by the questionnaire method in 2017.

The article presents the results of the author’s sociological survey on the interaction between television and its young audience, upon which the author creates a socio-demographic profile of a regional television user and constructs the models of an ideal and real image of television according to the young audience’s evaluation system.

В статье  рассматривается  возможность  применения  субъективистской  парадигмы  в  социологическом  исследовании  СМИ. Предпринята попытка определить роль СМИ и телевидения в системе массовой коммуникации, а также выявить основных субъектов взаимодействия.